at least pledis has done a decent job of getting nu'est and hv out there this year. and unlike a lot of other smaller companies pledis seems most capable of handling more than one group promoting at a time. so there is that.
this is true! and it's not like big companies have done that well promoting this year, i think midtier companies are the ones that are doing the best rn
i agree. i personally don't care for a lot the music that cube groups put out but they all seem to get decent promotions. and the sub labels have really helped cube i think.
i like a lot of nugu groups from tiny little companies that can barely handle the one group they have. and some part of me worries that whenever a mid tier company adds a group to their roster its going to be the one that fails. and the company won't be able to recover money wise.
their success is definitely going to depend on marketing. in the past few months there have been a number of rookie groups that have been going out and doing their own thing and not really doing the traditional promo activities. and sure maybe they aren't selling tons, but some rookies banded together and held a successful mini concert. crayon pop has managed to sell out their first concert in Japan. a prince is going on a European tour (well really only eastern Europe where they are oddly popular) and i know several people who have bought all of the a prince sub unit singles.
so, all that was really to say they might not be hugely popular but if they are managed decently its popular for them to find some semblance of success
I'm also really fascinated by crayon pop's marketing. I also didn't give them much thought when they debuted but they've done a really good job of putting things up on youtube. and I love the street performances they do. and I secretly love the tracksuits
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(Anonymous) 2012-12-20 12:03 am (UTC)(link)no subject
(Anonymous) 2012-12-20 12:07 am (UTC)(link)no subject
(Anonymous) 2012-12-20 12:13 am (UTC)(link)i like a lot of nugu groups from tiny little companies that can barely handle the one group they have. and some part of me worries that whenever a mid tier company adds a group to their roster its going to be the one that fails. and the company won't be able to recover money wise.
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(Anonymous) 2012-12-20 12:16 am (UTC)(link)yeah that's my concern with pledis rn :( maybe they have a secret stash of money, along with all those trainees.
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(Anonymous) 2012-12-20 12:27 am (UTC)(link)so, all that was really to say they might not be hugely popular but if they are managed decently its popular for them to find some semblance of success
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(Anonymous) 2012-12-20 12:36 am (UTC)(link)well that's a positive thought :D
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(Anonymous) 2012-12-20 12:41 am (UTC)(link)