it really depends on what the end goal for the group is.
there's plenty of musicians/performers all over the world whose only goal is to be able to perform often enough to feed and house themselves. having number one hits and being a household name is not what they want.
it's not possible for every group to put out a number one hit or even a top ten hit. but as long as their company and them are making enough money to survive then why shouldn't try?
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